Frame Magazine


In a world where youth are bombarded with advertisements, news reports pertaining to celebrities undergoing anti-aging treatments and promotions of the latest products to make you look younger, the question that has been asked as of late is: can you be too young to receive anti-aging treatments? A new report from The NPD Group found that Generation Y women are starting to observe and even fight the signs of aging. The study titled “Women’s Skincare In-Depth Consumer Report” discovered that more than one-third (39 percent) of women aged 25 to 34 say anti-aging is a crucial benefit in the products they use for facial skin care. Meanwhile, only 19 percent of women aged 18 to 24 argue that anti-aging is an important treatment. Despite the figures being a lot higher for the older demographics, there is a growing number of young women who feel anti-aging is an important element in the skin care products that they consume on a regular basis. Industry experts make the case that both manufacturers and retailers need to educate women from Generation Y a lot more than what they are presently doing. “There is an opportunity for manufacturers and retailers to educate Gen Y women on facial skin care, and allowing them to sample products plays an important role not only in capturing these consumers, but turning them into loyal customers as their needs evolve,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “Open to learning, reachable and seeking solutions, Gen Y women are a critical age group for skin care marketers to target now, as they are beginning to develop skin care regimens that are likely to follow them throughout the rest of their lives.” But is there such a thing as being too young to begin using facial cleansers, eye products and neck moisturizers in order to combat the aging process? Dr. Elizabeth L. Tanzi, co-director of the Washington, D.C. Institute of Dermatologic Laser Surgery, essentially stated a recent meeting that genetics are the primary factor in a person’s skin, such as an individual inheriting certain facial movements and expressions, and not their age. Dr. Tanzi added that in addition to genetics, a person’s environmental exposure can also play a significant factor. Some of this includes smoking, too much ultraviolet exposure, using tanning beds and playing sports outdoors, which can all contribute to heightened aging. “I think it’s more important to talk about looking youthful, energetic, and vibrant, not necessarily looking young, because we may be inadvertently delivering the wrong message – that all aging is preventable if treatments are started early enough – and that sets the stage for unrealistic expectations,” explained Dr. Tanzi. WebMD reports, meanwhile, that young women shouldn’t focus on utilizing products but rather taking preventative measures that enhance the aging process. For instance, Adam Friedman, MD, director of dermatologic research at the Albert Einstein College of Medicine, told the medical outlet that youth in their 20s can wear sunscreen every day as a form of anti-aging. Other experts make a strong point of youth refraining from smoking cigarettes. Although anti-aging creams, for example, can fight wrinkles and assist in speed cell turnover, it’s still important to look after your skin when you’re young, even if you feel that you’re looking older in the mirror. “Control the environmental causes of aging and, while you might see fine lines in your early 30s, you can minimize dilated blood vessels, deeper wrinkles, and loss of elasticity into your late 40s or 50s,” noted Joshua Zeichner, MD, director of cosmetic and clinical research in dermatology at New York’s Mt. Sinai Medical Center. (By Adam Maxum)