About Frame Cosmetics
The Mediterranean diet has been inscribed among Intangible Cultural Heritage of Humanity since 2013, in recognition of its correlation with a better and longer quality of life. In motivating UNESCO’s decision, which was reached after decades of scientific evidence and years of candidacy, the United Nations emphasized, above all, the understanding of the concept of “lifestyle” in the term diet. The UN underlined the fact that, although many dietary choices are intrinsically health-related, this alone is not sufficient: the Mediterranean diet is not simply what one eats but a way of understanding life as a whole; it is a collection of virtuous behaviors and habits that regulate our daily rhythms and rituals. This prestigious recognition by UNESCO rewarded the entire Mediterranean region, especially Italy, which is renowned throughout the world as an example of balance between diet, conviviality and lifestyle. It is, therefore, no coincidence that here in Italy the partnership among four important companies from VOS Group, specializing in the production of plant active ingredients –Sveba, Osun Solutions, Evra and Nvh Italia– has resulted in today’s launch of FRAME® – Advanced Mediterranean Pro-Ageing Solutions. It is the first complete range of products and services for wellbeing, longevity, and beauty devised to embrace the challenge set by UNESCO’s recognition and respond to the complexities it entails. The name FRAME® evokes the roots and composite identity of the brand, founded in order to merge the history and expertise of companies boasting over twenty years of technical and scientific experience with a new, positive approach to the culture of ageing, which encompasses the Mediterranean spirit.
OUR MISSION:
Years of research and collaborations with universities and private laboratories operating in the Mediterranean area have helped to shape our experience and to define our unique, personal approach: to consider ageing not as a disease, to be feared and combated, but as a phase of life, in which health and beauty must be preserved with products, rituals and virtuous attitudes capable of combining treatment and pleasure, stemming from the Mediterranean culture of wellbeing. It is a new attitude towards ageing, in which life experience and individuality are more important than anonymous perfection; it is an approach that celebrates the life we have and the age we are and encourages looking towards the future with confidence and peace of mind. The way we perceive our age does actually influence the way we live: both positive and negative attitudes can change behavioural, psychological and even biological aspects, and being “pro-ageing” can lead us to adopt healthier habits, strengthen our immune systems and prolong the length and quality of our lives.
WHAT WE DO:
Beauty, at any age, is never superficial. It is a visible reflection of our health and a direct consequence of a multitude of specific, individual factors. While a practical approach to ageing cannot be based upon anything other than health and wellbeing, it also has the undeniable advantage of having a direct impact in terms of appearance, transforming the condition of the skin and rendering it visibly more youthful. Your skin can protect itself and remain in ideal condition, but only with your decision to lead a healthy lifestyle and your choice of products able to truly improve your skin’s health. This means selecting products that support your skin, keeping its chemical and cellular structure at optimal levels of functioning, as well as reintegrating substances – such as essential vitamins, minerals, and nutrients – that our bodies lack and reactivating processes which have slowed down with the passing of the years. The objective of maximizing and lengthening our quality of life is therefore pursued using a holistic approach: taking into consideration aspects such as diet, supplements, cosmetics, and physical activity. In other words, by targeting all the aspects that can improve the wellbeing and beauty of a person.
HOW WE’RE DIFFERENT:
There are two key aspects that merge to create our unique identity, and it is the result of this merger that distinguishes us from everything and everyone else that has been available on the market until now. First, the awareness that, in the field of ageing, there are no easy answers or magic elixirs, and second, the drive to offer highly effective, top quality, tailored products and services that satisfy and delight customers. When we consider our customers, we specifically focus on how we can meet the needs of a spectrum of lifestyles, ethnicities, geographical locations, age, and gender – this means that equal emphasis is placed on men’s care as on women’s. Therefore, in spite of the inflated complexity in management and production, we boast a complete line of products whose treatments are formulated specifically for men, who have generally been overlooked by the skin care industry, which has tended to focus almost solely on women’s care.
OUR PRODUCTS & SERVICES:
Our products are made with raw plant material extracts, originating from controlled supply chains that provided homegrown, certified GM-free plants, all of which are local to the Mediterranean basin. We combine the guarantee of expertise that results from many years of scientific research and experience with the advantages of natural formulas that has a highly positive impact on the skin and a low impact on the environment. The excellence of our raw materials and formulas, however, is just one of the aspects that contributes to defining FRAME’s identity. There is another key aspect, which is the result of meticulous attention to detail and style, inherent to Italian cultural heritage. Design reigns central in our products; it goes beyond a superficial and simply aesthetic vision of packaging and reestablishes its role of providing added value. After all, a positive approach to personal care, which is fundamental to our health and wellbeing in general, cannot exclude the renewed pleasure gained from the rituals and functionality of the objects that we use.
This is why all our dispensers use airless technology, which limits contact with air exclusively to the quantity of product to be used for each individual application, preventing oxidation processes inside the container and safeguarding the quality and shelf-life of its contents. Bacterial contamination is also prevented, limiting the use of preservatives and guaranteeing a more natural product, which can be used in its entirety. A series of highly technological and beautifully designed mechanobiological accessories and applicators have been created based upon these same principles, devised by FRAME® in order to enhance the pleasure and effectiveness of product treatments. The collection is divided into three specific kits that contain the entire range of cosmetics needed for a whole season. The three lines are:
PREVENTION KIT (FOR EARLY ADULTHOOD):
D1 – BIO IMPEDANCE SKIN ANALYZER
P1 – DEEP CLEANSING FACIAL SCRUB GEL
P2 – ACTIVE MOISTURIZING HIGHLY PROTECTIVE DAY CREAM
P3 – DEEP NOURISHING OVERNIGHT FACE BALM
P4 – BOTANICAL SEBUM REGULATOR GEL
D4 – Y-ROLLER MASSAGER DEVICE
N1 – MELATONIN BASED APPLIED NUTRACEUTICAL
S1 – AGE DEFENDER ANTI-OXIDANT SKINCARE SUPPLEMENT
Ω3DE – PURE MEDITERRANEAN FATTY ACIDS + VITAMINS
D5 – HYDROGEN-ENRICHMENT SMART BOTTLE
H – ENCAPSULATED MEDITERRANEAN HERBAL INFUSIONS (Detox+Antiox+Relax)
D6 – PORTABLE GLASS-THERMO BOTTLE/INFUSER
INTENSIVE RESTORING KIT (FOR MIDLIFE, MATURE AND LATE ADULTHOOD):
D1 – BIO IMPEDANCE SKIN ANALYZER
R1 – EXFOLIATING BUTTER WITH MEDITERRANEAN SEA SALT
R2 – DISPOSABLE ORGANIC SURFACTANT FACIAL SOAP LEAVES
R3 – INTENSIVE MOISTURIZING REGENERATIVE AND PROTECTIVE DAY CREAM
R4 – ACTIVE NOURISHING DERMA-RESTRUCTURING OVERNIGHT BALM
R5 – TWO EXTREME RESTORATIVE PRO-AGEING SATIN SERUMS
D2 – THERMAL-VIBRATION FACE MASSAGING DEVICE
R6 – RADIANCE EYE CONTOUR EMULSION
R7 – LIP CONTOUR REPAIRING BALM
D4 – Y-ROLLER MASSAGER DEVICE
N2 – REGENERATIVE MIX APPLIED NUTRACEUTICAL
S2 –INTENSIVE METABOLIC REPAIR SUPPLEMENT
Ω3DE – PURE MEDITERRANEAN FATTY ACIDS + VITAMINS
D5 – HYDROGEN-ENRICHMENT SMART BOTTLE
H – ENCAPSULATED MEDITERRANEAN HERBAL INFUSIONS (Detox+Antiox+Relax)
D6 – PORTABLE GLASS-THERMO BOTTLE/INFUSER
MAINTENANCE KIT (SEASONAL ROUTINE):
D1 – BIO IMPEDANCE SKIN ANALYZER
M1 – MICELLAR DERMO-CLEANSING EMULGEL
M2 – HIGHLY PROTECTIVE DAY CREAM
M3 – OVERNIGHT HIGHLY NOURISHING CREAM
M4 – NOURISHING SERUM FOR SKIN MICROBIOMES
M 5.1/5.2 – TWO MEDITERRANEAN ESSENTIAL OILS
D3 – NANO MIST DIFFUSER
D4 – Y-ROLLER MASSAGER DEVICE
N3 – BIOACTIVE MIX APPLIED NUTRACEUTICAL
S3 – INTEGRATIVE FUNCTIONAL MIX SUPPLEMENT
Ω3DE – PURE MEDITERRANEAN FATTY ACIDS + VITAMINS
D5 – HYDROGEN-ENRICHMENT SMART BOTTLE
H – ENCAPSULATED MEDITERRANEAN HERBAL INFUSIONS (Detox+Antiox+Relax)
D6 – PORTABLE GLASS-THERMO BOTTLE/INFUSER
THE MADE-TO-MEASURE PLATFORM:
In order to more personally address the unique needs of individuals, our online platform offers a special “made-to-measure” service, dedicated to users with specific requirements or certain skin or health conditions (those with sensitive or extremely damaged skin; those of mixed race; those who have undergone gender reassignment or hormone therapy, etc.). The service is based on a comprehensive and detailedonline questionnaire that provides a wide range of information regarding the characteristics of a person’s skin, health, environment and habits. Once this initial step has been completed, an electronic device is sent to the individual, which is used to record further information to be sent to our laboratories. This data, which is analyzed and processed by our experts, allows us to produce a personalized kit. Once clients have signed up, they can keep in touch with our specialists, who assist them every step of the way, advising them on whether changes to their diet, activities or lifestyle are needed. Our dedicated specialists continue to monitor their progress over time.
Note: Due to our utmost respect for our clients and their privacy, all collected data with personal identifications will be masked and encrypted. This data will be handled exclusively by our scientific board members and laboratory staff, or by third-party manufacturers with the sole purpose of providing services to the client and for our own research use.
SCIENTIFIC ADVISORY BOARD:
The FRAME® management board has appointed a Scientific Advisory Board (SAB) composed of some of the most pre-eminent Italian scientists, clinicians and health professionals. The board advises the FRAME® team on product identification and development, clinical studies and ongoing research. The SAB advises on clinical trials and additional research to pursue, and, crucially, how to translate that research into products that will have the strongest positive impact on skin care, ageing and health.
SEE OUR SCIENTIFIC ADVISORY BOARD
THE FUTURE
Among the factors that contribute to determining our health and psychophysical wellbeing in general, diet is undoubtedly one of the most important ones. It is the principle way to ensure that our bodies receive a balanced and continued supply of the elements we need and is one of the cornerstones of our social and emotional lives. Therefore, FRAME® has developed and continues to develop a series of products designed to supplement our diet, fortifying and complementing it with a series of traditional Mediterranean foods. The introduction of these “super-foods” to our diets allows us to resolve any deficiencies linked to diets that arepoor in specific nutritional substances, individual pathologies or natural ageing processes. The addition of these super-foods and nutrients transforms the consumption of a supplement into the pleasure of a healthy daily ritual.
OUR RESPONSIBILITY
GENDER EQUALITY
As a values-driven company, inclusion and diversity are part of the fabric of who we are, and our practices reflect our unwavering commitment to supporting and celebrating the individuality of every employee. We are proud to be part of such an important conversation driving transparency, progress and action around gender equality and respect for every individual. We understand the unique and endless possibilities that result from collaboration among employees with varying experiences, perspectives and talents, and we are focused on ensuring that diversity continues to be embedded in our company values, culture and business strategy. Fostering an inclusive and diverse workforce is essential for generating fresh ideas and meeting the needs of our global consumers through our products and services.
